Meet Maitê, MAPFRE Brazil’s new virtual assistant

Using this new tool allows MAPFRE Brazil to optimize its service and affinity with its customers by establishing a closer, more human relationship with users in their digital experience.

Maitê has the ability to explain the details of services and products, such as information on benefits or payments, that the user needs to know at any time. It is objective, empathetic, reliable, and innovative and is featured on different customer service and support channels, as well as on social networks such as Facebook and Instagram.

Chatbots with conversational AI help companies get to know their customers even better. They can detect customers’ most frequently asked questions and most common needs, as well as the products or services they find most attractive. They also support strategic decision-making to improve the user experience and offer a more personalized and interactive service.

“The virtual assistant is an excellent tool to transform communication between companies and end consumers by personalizing every experience — something we are always looking for at MAPFRE,” explained Roberto De Antoni, Operations manager in Brazil. “With Maitê, we will be able to boost our interaction with the public and improve our service to our customers.”

For his part, Raphael Bauer, MAPFRE’s general sales manager in Brazil, says that Maitê’s activity complements the customer-driven service the company has always offered. “We are confident that this more natural and dynamic conversational experience with our policyholders will make the customer journey even more swift and efficient.”

This new virtual assistant was developed by MAPFRE Brazil’s Marketing team in collaboration with Ketchum and Studio Thiago Mucci using 2D and 3D modeling, animation, lighting, and rendering.

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