MAPFRE makes its mark at ITC Vegas 2024

MAPFRE was there to support the event and showcase its commitment to change with a series of keynote presentations, roundtable discussions, and press and TV interviews. Its senior team, from Madrid HQ and the US office, presented its vision and experiences of the evolving Insurtech landscape, exploring how this is shaping the future of insurance, as well as MAPFRE’s.

In the opening keynote for the Latin American segment, Carlos Cendra, Scouting and Investment Lead, MAPFRE Open Innovation, and Hugues Bertin, CEO and President, Digital Insurance LatAm and AIP (Alianza Insurtech Panamericana), focused on the resilience of the region’s Insurtech scene.

Carlos outlined MAPFRE’s strategy and initiatives tailored for Latin America, drawing insights from Digital Insurance’s LatAm Insurtech Journey report, which was supported by MAPFRE.

As well as giving an excellent overview of developments in the region, Carlos also highlighted how several countries are bouncing back after a challenging couple of years and where opportunity can be found.

Jose Luis Bernal, Chief Digital and Data Officer at MAPFRE USA, took the stage for a packed roundtable discussion on ‘Data Revolution in Claims: Unlocking Insights for Better Decision Making’. The roundtable was ably hosted by James Benham from the Insurtech Geek Podcast.

Key highlights of this were:

• AI in fraud detection: Jose Luis discussed the transformative role of AI in detecting and preventing fraud, providing insights into its effectiveness and real-world applications
• Ethical considerations: The panel touched on the ethical dilemmas surrounding AI in insurance decision-making, emphasizing the need for responsible innovation
• Challenges and solutions: Jose Luis explored the greatest challenges that technology can address within the industry, highlighting MAPFRE’s proactive approach to embracing these solutions

Javier Salleras, Digital Strategy Acquisition Manager at MAPFRE USA, also participated in the event, sharing his expertise with other industry leaders about MAPFRE’s many innovation projects.

This included how the company is leveraging the latest technologies to enhance customer experiences and support its growth in the huge and diverse US market.

At the event, MAPFRE took part in a series of interviews with the Insurtech Knowledge Hub, founded and led by Nicole Efthymiou, featuring Jose Luis Bernal and Carlos Cendra from MAPFRE, Javier Sanchez, Principal, and Lluis Viñas, Partner at Mundi Ventures.

These video conversations, which will later be shared with a global audience, provided further depth into MAPFRE’s innovative strategies and vision for the future of insurance.

MAPFRE’s attendance at ITC Vegas 2024 underscored its commitment to leading the charge in insurance innovation in the US and beyond.

By engaging with industry leaders and sharing its vision, MAPFRE reinforced its role as a key player in the transformation of the insurance landscape.