At MAPFRE, talking about us means talking about you
Our Goal
We care about what matters to you
We are by your side every step of the way, accompanying you to move forward with peace of mind, contributing to the development of a more sustainable and supportive society.
Ensuring reliability, promoting innovation, providing the best service, acting with integrity with a multicultural and diverse team.
Our Logo
Our brand is much more than a logo. Our identity reflects our personality and our values.
The logo is composed of a pictogram (a clover) and the MAPFRE brand name. These two elements always go together and follow the same composition.
The composition and size of the elements must not be altered.
Our Red,
our hallmark.
Our main corporate color is Pantone 485C Red.
The choice of the corporate color is one of the most key elements, as it is one of the most important identifiers of our brand. Color, in general, involves emotional processes and association with the environment. Our Red represents us and is present in our logo and in our corporate communications, both internally and externally.
Our Iconography
Images are a collection of universal visual metaphors used to obtain an immediate interpretation of meaning without increasing the cognitive load of the content, thus facilitating understanding of the message.
MAPFRE‘s iconographic range is very broad and has been created using a grid that helps us achieve a harmonious design of the iconography in different sizes: 24px, 32px and 64px.
Our Sound Identity
We have created a sound ecosystem that will accompany and amplify the brand in all its points of contact. We have adapted to all media, thus representing MAPFRE in more than 45 countries.
Our brand is now closer and differentiated within the industry, as it conveys our values in a universal language.
Welcome to MAPFRE Audio Branding
MAPFRE Sound identity
MAPFRE Audio logo
MAPFRE’S 90th anniversary
We turn 90 with the satisfaction of having contributed to the modernization of insurance in Spain. Nine decades that have shown us to be a model of internationalization and business diversification, achieving a full transformation of the company.
An exciting journey through the generations as MAPFRE celebrates 90 years
Eight people from different generations who have worked, or currently work, at MAPFRE, exchange experiences and stories about the company’s progress. It’s more than just a video, it’s history.